Marketing enables organisations to respond to market needs and maximise profitability.
It is essential to the health of any profitable enterprise, whether in the public or private sector. All organisations engage in marketing activities and must decide on a marketing mix that suits them best.
The Marketing major will provide you with the tools and skills you need to build relationships with your audience. It offers strategies that help you understand your customers and successfully target their needs. Marketing studies offer vital skills and knowledge to underpin your career growth, whatever path you choose to take.
Key marketing responsibilities include:
- Identifying goods and services that customers desire
- Positioning organisations strategically in the market to meet customer needs and wants
- Determining the best ways to advertise, price and distribute goods and services.
Careers
Graduates of the Marketing major are well prepared for careers in the following areas:
- Event management
- Fast-moving consumer goods industries
- Government
- Services, including financial services, tourism, hospitality, professional
- services and telecommunications
- The not-for-profit sector
- Marketing communications
- Market research
- Marketing service agencies, including advertising and media buying
- Public relations.
Entry requirements for the Bachelor of Commerce
Access Melbourne allows you to be considered below the Clearly-in Rank. Guaranteed entry is available to eligible students from a rural area or disadvantaged financial background. i
Access Melbourne can help you gain a place in a course, even if your ATAR is below the Clearly-in Rank. Eligible students must apply through Access Melbourne and meet prerequisites.
Prerequisites
Units 3 & 4: A study score of at least 25 in English/English Language/Literature or at least 30 in EAL, and at least 25 in Mathematical Methods or Specialist Mathematics.
Students may be eligible to progress into the 3-year Master of Engineering, subject to completing prerequisite subjects. Applicants intending to major in Actuarial Studies or who intend to complete the Master of Engineering following the Bachelor of Commerce are strongly encouraged to complete VCE Specialist Mathematics Units 3 and 4 or equivalent. If VCE Specialist Mathematics has not been completed, students wanting to undertake the Master of Engineering will incur the cost of undertaking an additional Mathematics subject through the University's Community Access Program (CAP). International applicants intending to commence a major in Actuarial Studies from mid-year (July) must, at a minimum, meet the requirements to enter MAST10006 Calculus 2 which requires a study score of at least 29 in VCE Specialist Mathematics 3/4, or IB Higher Level Analysis and Approaches with a score of at least 4 or equivalent, or if attending Trinity College, successful completion of Mathematics 2. If these requirements are not met students are advised to begin at start-year intake (February) the following year.